Don’t Miss Out! For years, local businesses have turned to print yellow page directories to reach their target audience. Not so anymore. If you are only listed in ink-and-paper directories, you are missing out on over half the market.

Just look at the facts:

• 31% of people use search engines as their primary source of local business information.
• Another 21% look to internet yellow page sites.
• And 12% use their cell phone or other personal wireless device to find local businesses.

Together, that’s 64% of the market, more than double the 28% that are looking to the old fashioned paper directory. If you’re only in that book, and not in any of those online listings, you are essentially ensuring your invisibility when potential customers come looking for you. Even if your business doesn’t have a website (but especially if you do), it’s imperative that you be listed in online local business listings so people can access your address, telephone number, business hours, etc. These are basically comprehensive phone directories, but available online and much easier to use.